Privacy Policy
BRENT SOUTH SHOPPING PARK RESPECTS YOUR PRIVACY
How do we collect information about you?
1. Feedback: providing feedback to us through our online surveys where you may provide your contact details and subscribe to marketing. Our main supplier for this service is based in the US so your data will be transferred securely and legally outside of the UK. You can also provide us feedback through writing to the centre with you complaints, comments and suggestions.
2. Website usage: We may also collect information from you automatically when you access and use our Online Services, including the time and duration of your visit, the referring URL, your Internet Protocol (IP) or MAC address, the type of device you use and its operating system. As with most websites, we also operate cookies on ours and further details can be found in the section on cookies below.
3. Purchasing a gift card online or at our centres: the processing of this data is performed by a third party. They may require you to enter personal information for shipment or payment processing. You may also provide your consent to email marketing when purchasing a gift card.
4. Enrolling for an event: we may collect your name and contact details if you wish to participate in an event that is organised at one of our centres. This data may be captured on a third party booking system.
5. Promotional Photography – we may take photographs of you when you attend one of our events. Signs will be on display during the even to advise you when photographs are being taken, and if you have concerns or do not wish to be photographed please raise these with a member of our staff.
6. Interaction with social media – Depending on the Privacy setting you have applied in your Social Media accounts, and based on the content that you choose to share, when you interact with our Social Media presence we will have access to your user generated content, such as posts, comments, pages, profiles and images. Also depending on the Privacy setting you have applied in your Social Media accounts, and based on the content that you choose to share, we may have access to contact details, personal information (such as age, gender, employer, education, location and habits and preferences).
7. Car parking – we may collect your license plate to administrate our car parking fees, and your credit card details will be collected if you choose this payment method.
In all of the above instances, we will only provide you with email marketing where you have consented and you can withdraw this consent at any time by clicking the unsubscribe link within the emails you have been sent. Where we send you information electronically, we review whether the communication has been opened and whether you have clicked on any links in the communication. This is because we want to make sure that our communications are useful for you.
We also use third party marketing agencies who may have access to your personal details to devise email marketing campaigns, to provide customer insight through the analysis of data and to collect personal data on our behalf. We store your information in a secure marketing database hosted by a third party which we use to also generate our email marketing campaigns.
In relation to third parties, we ensure that they will also safeguard your data – please see Protection of Your Information below.
For what purpose is it collected?
The personal information gathered through WIFI and Marketing is for our legitimate business interests, this includes to:
1. Tailor our online services to you so the content you see is relevant to you. For example, we may request your date of birth, gender and some basic interests (such as ‘shopping’ and ‘dining’) so that we can provide you with content that we think you will be interested in – “profiling”; and
2. Collect data obtained through our interaction with customers for research, analysis, testing, monitoring, risk management and administrative purposes including the optimisation of service delivery at our properties and to improve the customer experience.
3. Promote our site externally.
4. We frequently ask for post code during our customer interactions to help us better understand our customers. We share this data with third parties without any personal identifiers to assist with our insight and analysis.
For the gift card, car parking, Wifi-Service and competitions and promotions, the legal basis is also to form a contract with you to provide these services and promotions.
Data minimisation and retention
We will only collect the minimum amount of personal information necessary and will only keep your information for as long as you remain engaged with our marketing campaigns. Where you have not engaged with our marketing material for over a year, we will take steps to remove your information from our marketing database.
Where you have provided your details in relation a completion, we will delete your personal data when the competition has finished (unless you have consented to your information being used for marketing purposes).
Other third-party transfers not detailed previously
We may pass on or allow access to your information:
· to our suppliers, contractors and professional advisors where this is necessary for them to provide services and facilities to us, for example:
· to pay for parking services;
· to any purchaser of all or part of our business or any of our properties to which the Online Service relates;
· to sell, make ready for sale or dispose of our business in whole or in part including to any potential buyer or their advisers;
· where we are required to do so by law, court order or other legal process;
· where, acting in good faith, we believe disclosure is necessary to assist in the investigation or reporting of suspected illegal or other wrongful activity. This may include exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction;
· to protect and defend our rights or property;
· to deal with any misuse of any of our Services; or
· in order to enforce or apply our terms and conditions and other agreements with third parties.
· We may disclose your personal data to our group companies and affiliates or third-party data processers who may process data on our behalf to enable us to carry out our usual business practices.
Protection of your information
We have in place administrative, technical and physical measures designed to guard against and minimise the risk of loss, misuse or unauthorised processing or disclosure of the personal information that we hold. We place similar obligations on our third parties and risk assess their security based on the sensitivity of the personal data that they hold.
If we transfer your personal information outside of the EEA, it will continue to be subject to one or more appropriate safeguards set out in the law. These might be the use of model contracts in a form approved by regulators, or having our suppliers sign up to an independent privacy scheme approved by regulators (like the US ‘Privacy Shield’ scheme).
Links to other websites
This Privacy Notice only applies to the websites provided by us. If you link to another service and/or website from here, you should remember to read and understand that service and/or website’s privacy and cookies policy as well. We are not responsible for any use of your information that is made by other services and/or websites. Links or advertisements do not imply that we endorse or have reviewed such third parties or their privacy practices.
Your rights
You have the right to opt out of receiving any marketing information which we send you. If our processing of personal data is based on your consent, you have the right to withdraw consent for future processing at any time by contacting us. Please note, however, that we may still be entitled to process your Personal Data if we have another legitimate reason (other than consent) for doing so;
You have the right to obtain information regarding the processing of your Personal Data and access to the Personal Data which we hold about you;
In some circumstances, the right to receive some Personal Data in a structured, commonly used and machine-readable format and/or request that we transmit those data to a third party where this is technically feasible. Please note that this right only applies to Personal Data which you have provided to us;
You have the right to request that we correct your Personal Data if it is inaccurate or incomplete;
You have the right to request that we erase your Personal Data in certain circumstances. Please note that there may be circumstances where you ask us to erase your Personal Data but we are legally entitled to retain it;
You have the right to object and/or request that we restrict our processing of your Personal Data in certain circumstances. Again, there may be circumstances where you ask us to restrict our processing of your Personal Data but we are legally entitled to refuse that request.
How do we use cookies?
In our website we use cookies to collect information of how many visitors there are to different parts of the website, which helps us keep our site up to date. We may also use cookies to tailor the content that you see to suit your interests. This facility also allows you to receive personalised advertising relating to products viewed whilst using our website.
Our use of cookies generally fall into four categories:
· Strictly Necessary: These cookies are necessary to operate our Online Services. They do not store any personally identifiable information. You can set your browser to block or alert you about these cookies, but our Online Services will not work properly without these cookies.
· Performance-Related: These cookies collect information in an anonymous manner about how visitors use our Online Services and how our Online Services perform. These cookies allow us to recognize and count the number of visitors and help us understand which pages are the most popular and where visitors spend most of their time.
· Functional: These cookies enable the website to provide enhanced functionality and personalisation, such as remembering choices you make or information you provide, what region you are in, your login information, or the pages you have viewed. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
· Advertising and Targeting: These cookies allow us and our advertisers to deliver advertisements that are relevant to you and your interests. They may be used by us and our advertisers to build a profile of your interests and show you relevant advertisements on other sites. These cookies may track whether you clicked on an advertisement in order to limit the number of times you see a particular advertisement and help us understand the efficacy of our advertising campaigns. They do not directly store personal information, but uniquely identify your browser and device. If you do not allow these cookies, you will experience less targeted advertising.
Changes to the privacy & cookies policy
This Privacy Notice was last updated on 23rd May 2018. If it is necessary for us to alter the terms of the Privacy Notice, we will post the revised Privacy Notice here. We encourage you to frequently review the Privacy Notice for the latest information on our privacy practices.
How you can contact us
If you have any questions about this Privacy Notice, please contact us at info@brentsouthrp.co.uk
